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SEO Plan for
a Brand New Website
The following detailed blueprint covers the 6 crucial stag es in SEO for a brand new
domain, over the first 5 weeks of a typical SEO campaign.
The following weeks and months beyon
d that 5 week period are detailed below.
Inside SEO Experts Academy, you can find our detailed guide for working with Aged
Domains or those that ALREADY have a degree of
age, trust and authority with Google.
You can also download our detailed Ac
tion Plan for creating a big Authority Site.
Some of the 6 SEO stages to be discussed below are very short and only involve
one or two steps whe
reas others require much m
ore PATIENCE – remember we are interested in building LONG-TERM, CONSISTENT, traffic generation machines.
For impatient Internet Marketers, PPC (Pay Per Click e.g. AdWords) is for fast SERP
presence but IS expensive.
For each of the techniques described in this guide, watching the related video
training post inside SEO Experts Academy is ESSENTIAL.
And…
DON’T FORGET THE LONG-TAIL!
Ideally, you should be going af
ter several LONG-TAIL search terms as well as your
main homepage keyword to maximize traffic, site value (e.g. for a site flip) and
earnings.
In the case of some high-earn
ing AdSense sites that we are aware of, they have
successfully targeted literally hundreds of long-tail terms across entire sites.
At the moment, on average, we target 10-20 inner page different-but-related LONG-
TAIL terms (see leather jackets e
xample below) per new site but you could do less if
available
resources are a concern.
For the sake of simplicity, with
this method below we are creating one new inner
page for each targeted SINGLE specific keyword (see list below for examples).
Targeting multiple terms per page is achievable too as discussed below.
Cumulatively, these will add up to SIGNIFICANT traffic for your brand new domain.
NEW DOMAIN (TEACHING P
URPOSES ONLY): leatherjacketsformen.cc
(yes .cc domains rank fine for us in the USA and UK, so do .co domains
which
we use frequently!)
HOMEPAGE TARGET
KEYWORD: leather jackets for men
MONTHLY EXACT USA SEARCHES: 8,100*
*Numbe
rs accurate at time of writing.
BUT WHAT ABOUT THE LONG-TAIL?
Of course, Google’s figures are approximate and typically overstated and we will
NOT get 36,700 Unique Visitors to our new site every month BUT that is a potential
pool of visitors (in fact it will probably be considerably more as Google naturally
ranks our inner pages for many other relat
ed terms not specifically targeted in this
examp
le).
Make sure that you also watch the SEO Experts Academy video on how to find
out exactly which OTHER
terms your site pages are ranking for:
VITAL SEO information
Remember, for simplicity, in this strateg
y here we are targeting only one keyword per
page and SEO competition varies on each term (though the main keyword - leather
jackets for men - looks pretty easy for high rankings) BUT you could target multiple
terms w
ith each page.
How?
Watch the relevant SEO Experts Academy Training Video and create a roughly
equal number of specific Anchor Text backlinks for each term for a page, ideally
FROM THE VERY BEGINNING OF YOUR WHOLE SEO BACKLINKING
CAMPAIGN e
.g.
leatherjacketsformen.c
c Homepage
Term 1: leather jackets for men
Backlinks: about 30% of backlinks with Anchor Text: leather jackets for men
Term 2: leather moto
rcycle jackets
Backlinks: about 30% of backlinks with Anchor Text: leather motorcycle jackets
Term 3: leather bomber jackets
Backlinks: about 30% of backlinks with
Anchor Text: leathe
r bomber jackets
The remaining 10% of links could be made up of URL links and image links e.g.
Backlink to: http://lea
therjacketsformen.cc
Anchor Text: http://leatherjacketsformen.cc
NEW DOMAIN VS AGED DOMAIN
BLUEPRINT?
Remember, the blueprint for SEO on an u
nderperforming existing website shares
some similarities with this guide for a bran
d new domain BUT it is important to watch
that exact video in SEO Experts Academy (Intermediate Area).
The 6 Stages discussed in this week-by-week SEO new site blueprint are:
(1) Keyword Research & Content Creation
(2) On-Pa
ge SEO
(3) Getting Indexed
(4) Gradually Building Up Trust/Reputation Through ‘Inner Page’ Backlinking
(5) Killer Add-Ons To Gain High Page 1 Position
(6) Maintenance Linkbuilding (when high ranking established) by-� q E (�� H� e blueprin
t are:
(1) Keyword Research & Content Creation
(2) On-Page SEO
(3) Getting Indexed
(4) Gradually Building Up Trust/Reputation Through ‘Inner Page’ Backlinking
(5) Killer Add-Ons To Ga
in High Page 1 Position
(6) Maintenance Linkbuilding (when high ranking establis
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